Kerry Taylor is Executive Vice President, Youth and Music for Viacom International Media Networks, giving her lead responsibility for the MTV brand internationally and for overseeing non-music programming and content development for all MTV-branded channels outside the US. Based in London and working with MTV’s regional leadership around the world, Taylor takes the lead in deciding how the MTV brand is positioned and presented, as well as in developing original programmes and identifying acquisitions.
In March 2015, Taylor was additionally appointed as Chief Marketing Officer for VIMN’s pan-regional operations managed out of the UK, giving her marketing oversight of VIMN’s pay TV brands – Comedy Central, MTV, Nickelodeon, Paramount Channel, Spike, BET – in more than 30 countries, as well as Channel 5 in the UK.
In May 2015, Taylor successfully spearheaded a rebrand of MTV Internationally, evolving the network from “I want my MTV” to “I am my MTV” by opening up the channel to its audience via ground-breaking initiatives including #MTVBump, which lets audiences around the world spotlight their creativity and talent in social media videos which can go on-air in as little as two hours. Fan content is currently running on-air roughly 8,000 times a week collectively around the world.
Under Taylor’s stewardship, hit international shows have been commissioned including Geordie Shore, which has become a social media phenomenon, amassing more than +6 million followers across different platforms for the Geordie Shore accounts, and has aired around the world, rating strongly in countries as diverse as Australia and Hungary. Other successes include Ex On The Beach, Just Tattoo of Us, The Charlotte Show and Million Dollar Baby.
Taylor has also overseen the expansion of MTV’s portfolio of music channels. In 2011 a new MTV-branded music service, MTV Music, launched in the UK and other territories, followed by MTV Live HD in 2012. 2016 saw the MTV Music Pack maintain its ranking as the no. 1 dedicated music network for the 9th year in a row for 1634s.
Taylor first joined MTV’s parent company, Viacom International Media Networks (VIMN), as VP, Marketing, Creative & Consumer Press for MTV UK in September 2007 before later becoming SVP, General Manager, MTV for VIMN UK. Prior to this, she was Director, Marketing & On-Air for Living TV, Bravo, Challenge and Trouble at Virgin Media, where she played a key role in repositioning Living TV, which resulted in the channel being awarded Broadcast Channel of the Year in 2006. Taylor has also worked at the BBC and for Star TV in Hong Kong.