J. LaLonde is Vice President of Content & Head of Studio at Whistle Sports. He oversees the sports media and entertainment company’s multi-platform content development, production and programming across the globe. A Second City trained writer, producer and performer, J. LaLonde’s 15+ years in the content business has expanded across comedy, radio, TV & Film. By using data across platforms to build narratives and inform production, he builds and acquires content that can thrive in the rapidly-changing media landscape.

Prior to Whistle Sports, J. LaLonde was Executive Producer, Programming & Development at Mashable. He was responsible for creating original content in partnership with some of the most respected publishers, networks and brands in the world. LaLonde is a Marconi Award winning radio host and performer.