A former freelance photographer, Sam established Barcroft Studios – an award-winning factual production company that specialises in producing amazing content, enjoyed and shared by millions of people worldwide – in 2003.


The business is dedicated to creating and producing world-class television and digital video content, celebrating a diverse range of incredible true stories.

Barcroft Studios’ strategy of incubating hit digital series brands and adapting them for linear broadcasters has seen the company produce programming for partners including Netflix, Facebook Watch, WEtv, Channel 4 and Discovery.
Truly (formerly Barcroft TV) is one of the most popular factual channels on the internet. The company’s successful series brands have built passionate communities of over 63 million followers across Facebook, YouTube and Snapchat.

In 2016, Channel 4 invested in the business via its Indie Growth Fund. Barcroft Studios was acquired by Future plc in November 2019.