How in touch is the E4 commissioning team with the key audience of 16-24 year olds they want to reach? Comedian Humza Arshad hosts this unmissable session in which channel controller Karl Warner is putting his money where his mouth is, pledging at least £5K development funding to an idea chosen by members of the audience aged under 24. In a Mr & Mrs twist, Karl and 4 commissioning editors – all well over 24 – have already chosen their favourite out of the 4 finalists. But will it be a match? Watch the live pitch and the big reveal.

Host: Humza Arshad. From creating one of Britain’s most watched comedy channels out of his bedroom – Diary of a Bad Man – to being labelled “the most influential British Asian of his generation”, Humza has become one of the UK’s most popular and important British Asian talents and personalities.

Pitching Live:
Stevie Miller, East Productions
Kate Monaghan, Hey Sonny
Matt Floyd, Possessed
Alex Smith, Spun Gold

Karl Warner, Sarah Dillistone, Tim Hancock, Steven Handley, Fozia Khan

Session producer:
Ana De Moraes, Group Creative Director, MultiStory Media
Assistant Producer: Lucy Smith, Development Producer, MultiStory Media