How in touch is the E4 commissioning team with the key audience of 16-24 year olds they want to reach? Comedian Humza Arshad hosts this unmissable session in which channel controller Karl Warner is putting his money where his mouth is, pledging at least £5K development funding to an idea chosen by members of the audience aged under 24. In a Mr & Mrs twist, Karl and 4 commissioning editors – all well over 24 – have already chosen their favourite out of the 4 finalists. But will it be a match? Watch the live pitch and the big reveal.
Host: Humza Arshad. From creating one of Britain’s most watched comedy channels out of his bedroom – Diary of a Bad Man – to being labelled “the most influential British Asian of his generation”, Humza has become one of the UK’s most popular and important British Asian talents and personalities.
Stevie Miller, East Productions
Kate Monaghan, Hey Sonny
Matt Floyd, Possessed
Alex Smith, Spun Gold
Karl Warner, Sarah Dillistone, Tim Hancock, Steven Handley, Fozia Khan
Ana De Moraes, Group Creative Director, MultiStory Media
Assistant Producer: Lucy Smith, Development Producer, MultiStory Media