In China’s growing industry, a select few, namely Baidu, Alibaba and Tencent, continue to dominate the marketplace in terms of original TV content production. Traditional TV channels continue to compete with these, as well as other fellow linear channels. However, the vast majority of Western consumers have never heard of these internet giants or their respective subsidiaries and series. This is set to change very soon, with Chinese content currently in the early stages of global distribution. How have these platforms created opportunities for scripted and non-scripted formats? What are the “must haves” for commissioners? What can Western companies learn from the Chinese market? What do UK companies need to consider when working in China on projects? What kind of content can we expect to see from the Chinse TV and Media industry?
This is an opportunity to learn everything you need to know about working with the key players in China, from experienced producers to senior execs at media group Zespa Media, and Jiangsu Television.
Pascal Dalton, vice president, global format sales, ITV Studios GE
William Johnson, commercial and formats coordinator, ITV Studios GE