With around 800 million TV viewers and with an unrivalled youth demographic: (65% of its population is 35 years or under) how has this affected the content decisions of the local OTT platforms? Numerous scripted formats have been adapted locally and with co-development and production opportunities to be had. What do UK executives need to keep in mind when navigating the market? What impact has India’s youth audience made on the commissioners? How do you balance content with local cultural whilst appealing to the masses? What impact has this had on India’s rich, diverse multilingual culture? What advice do our panellists have in order to partner with companies in India?
In conversation with a premium selection of senior executives from all sides of the business including content and IP studio Applause Entertainment set up by Sameer Nair, and Amazon Prime India .
This is a unique and engaging opportunity to broaden horizons in this “not to be missed” panel.
Pascal Dalton, vice president, global format sales, ITV Studios GE
Assistant producer: William Johnson, commercial and formats coordinator, ITV Studios GE