Every item on screen plays an essential role in driving a narrative forward. For many producers, selecting brand partners for shows is as important as casting the actors themselves. Brands can enhance a storyline by establishing the time period or aiding character development, and in some instances, can become an integral part of the overall plot or character storyline.

In this session, you will hear from a top marketing expert at NBCU, as well as the minds behind the hit Netflix series Queer Eye, about the importance they place on casting the right brands in their shows, the pitfalls that can occur when the wrong partner is chosen and success stories of partnerships that extended well beyond expectations.

Session Producer:
Faraz Osman, managing director, Gold Wala