Freeview first became joint headline sponsor alongside YouTube, which has been a partner for the last nine years, in 2019. Freeview has renewed this deal meaning both companies will continue to share branding and support of the event.

This year’s Festival themes, set by Patrick Holland, the Advisory Chair of ETF and controller of BBC TWO, include debate on the evolving TV ecology, the increasingly global market, and the role and response of PSBs to this challenging landscape. These themes have never been more relevant, 2020 will prove to be significant across the board for PSBs from the current Ofcom review to the appointment of Oliver Dowden CBE MP as the new Culture Secretary, Dame Melanie Dawes as CEO of the regulator and a successor to Lord Hall as Director General of the BBC.

Freeview cited the focus of this year’s Festival as the main reason for its continued support.

Liz Reynolds, Director of Corporate Communications for Freeview said: “This year’s themes resonate exactly with the role Freeview has to play as a curator and aggregator of British content, including that of the BBC, ITV and Channel 4.

Edinburgh is one of the most prestigious events in the TV industry’s calendar and our sponsorship provides a valuable opportunity to be part of the industry’s narrative.

“This year, that narrative will be – in fact it already is – focused on the future of PSB and the place of British content on the world stage. The industry’s health is tied to the outcome of that debate and will be under intense scrutiny by parliamentarians, policy makers and the public.

“Freeview is at the forefront of PSB plurality bringing all the UK’s leading broadcasters’ content together in one place across multiple platforms. The future of PSB rests at the core of our mission, providing the best of British TV to the nation, free of charge. We are at the coalface of working with global players to ensure that British content made for British audiences by British producers continues to be front and centre of the TV viewing experience. As such, our role cuts across many of the themes that Patrick Holland has set out.”

Managing Director of the Festival and the TV Foundation, Campbell Glennie said: “The Festival prides itself on reflecting the television industry and the key issues that affect producers, broadcasters and platforms, providing a place for debate and creative development. We warmly welcome Freeview back and are excited to continue our relationship with them as a co-headline sponsor, alongside YouTube; both of whom have steadfastly supported the Festival, and TV Foundation, in the work we do across all areas of the Television ecology.

“Patrick is curating a thought-provoking line-up which highlights Britain’s rich wealth of creative talent across a broad and diverse landscape as well as intertwining a more international thread from both a PSB and commercial background.  If PSB is to survive and thrive in this modern landscape, it’s by discussion, dissection and learning from the experiences of others and Freeview are an integral part of enabling us to do that.”