Shukri is a Senior Development Producer, content strategist, and talent expert with over ten years’ experience spanning Film, TV and the creator economy. She specialises in discovering emerging talent, developing original, scalable IP, and building culturally relevant entertainment that connects with global audiences.
Shukri will be co-hosting the following roundtable on Tuesday 25 August: Scroll Stoppers – How to combine YouTube-native storytelling with editorial rigour and build the formats that do both