Pia Masters

Head of Development, Happy Prince

Changemakers 2025

Pia wants to be a Changemaker because she believes that we are yet to harness the power of television to win the popular imagination on the climate crisis. Pia knows it’s a battle of imagination for the makers of TV too and harder than ever in the present industry conditions. Pia wants to be connected with people across the industry to find ways we can be smarter storytellers so we can create a panoply of narratives that can be more than just educational warnings, they can be entertaining, commercial and life affirming too.