Freeview is the biggest TV platform in the UK, used in 18 million homes, giving viewers access to the country’s most popular TV shows, for free.
Its connected TV service, Freeview Play, brings together the best of the UK’s free content, live and on-demand from BBC iPlayer, ITV Hub, All 4, Demand 5, UKTV Play, CBS Catchup Channels UK and Horror Bites. The service is available on the majority of smart TVs sold in the UK and with over 20,000 hours of on-demand content, has quickly become a ‘must-have’ feature for consumers. In 2019, Freeview launched its mobile app for smartphones and tablets giving viewers access to the country’s most watched television programmes all in one place, on the go.
In a world of changing viewing behaviour and increasing online delivery, Freeview is the only major TV platform in the UK that is growing its user base. Offering viewers a compelling foundational TV service on to which OTT services can be added, the platform plays a critical role in delivering consumer choice and supporting the UK’s broadcasters by driving share and prominence. The principle of ensuring universal and free access to the best of the nation’s content for all UK viewers continues to drive Freeview’s evolution in a changing media landscape.
The Freeview platform is managed by Digital UK Ltd and DTV Services Ltd. The companies have four common shareholders – BBC, ITV, Channel 4 and Arqiva – and Sky is a shareholder in DTV Services Ltd.