Before joining Incendo, Mr. Normandeau served as general manager, financing and tax credits, at the Société de développement des entreprises culturelles du Québec (SODEC), where he was responsible for the business bank’s portfolio and administration of cultural tax credits. A seasoned executive, he oversaw international development activities for the Quebec television industry as well as for promoting Quebec’s tax benefits to Hollywood film studios. His achievements at SODEC also include the establishment of the Fonds Capital Culture Québec (FCCQ) and revitalization of the Quebec television industry’s collective presence with Espace Québec. Before leaving the government corporation, he served as President of the Association des agences provinciales de financement and co-chaired the national tax credits committee. A graduate of HEC Montréal in international finance and management, Mr. Normandeau worked as an economic advisor specializing in tax and budget policy with the Quebec Finance Minister’s office before joining SODEC in 2006.