Chris Younie is Senior Digital Producer for Love Island, as part of ITV’s Digital Studios, responsible for online strategy and content at the UK’s biggest commercial broadcaster, ITV.
ITV Digital Studios’ remit includes web content, social media campaigns, app development, branded content, in-show integration of social media or digital stunts, and the production of digital spin off shows, working across hit titles such as Ant and Dec’s Saturday Night Takeaway, The Voice, I’m a Celebrity, Dancing on Ice and Love Island.
Chris spent this summer on location in Mallorca, managing all output from Love Island‘s largest ever digital team. From the early morning official podcasts and the lunchtime First Look teasers, to afternoon app interactivity and reactionary social media content during TX. The series generated over 3 million app downloads, 2.1 million Instagram followers and a staggering 2.4 billion Twitter impressions.
Chris has a passion for music, entertainment and youth culture, with previous employment at Bauer Media and Channel 4. He is also a radio producer and presenter, currently heard on heat radio.