Merja Salonen is Product Manager for Cash Rebate Finland. The production incentive for the audiovisual industry launched by Tekes in January 2017 and it’s aimed at international and Finnish production companies. Her main focus is development and management of the Finnish production incentive system for the audiovisual industry and sparring companies for growth and getting international.
Merja has a background as senior adviser at Tekes where the main task was financing, sparring and networking SME’s in business innovation projects. She’s experienced in design thinking and using creative and art based methods in business design. She holds a MSc in business and is soon to be Doctor of Arts.