Jean Dong is the founder of Zespa Media group of companies in China and the UK (www.zespamedia.com). Zespa Media is one of the leading gateway media companies connecting the international media market with China. In the past Jean worked as China Consultant for BBC World Service then was retained as Producer and Presenter, producing China facing programmes for BBC World Service including the Chinese version of Top of the Pops. Zespa Media was established in 2011 and has since licensed and produced numerous international formats with Chinese broadcasters. Zespa Media has its own independent production house in Beijing and its latest co-production with CCTV, The Readers, has reached No.1 weekend primetime rating in China since its premier in February 2017.