Ed Simpson serves as Executive Vice President, Business Development & International at ITV America. In charge of business development, corporate strategy and international across ITV America’s various production companies, Simpson also oversees the group’s branded entertainment initiatives, and is charged with monetizing existing rights, establishing new revenue streams, and developing third-party relationships and co-productions. A seasoned producer originally from the United Kingdom, Simpson joined Leftfield Pictures in 2012, focusing on international formats, and mergers and acquisitions activity, including Leftfield’s first acquisition, Sirens Media. He also was instrumental in helping to establish production companies Loud TV, Outpost Entertainment and Riot Creative. Prior to joining Leftfield, Simpson served as showrunner for Left/Right, and was Executive Producer of Development for BBC New York. His credits include Wife Swap, Nanny 911, Faking It, Top of the Pops, Holiday Showdown and Why Am I Still Single?!