Ms Lei Ying

senior adviser for strategy & development
Hunan Broadcasting System (Hunan TV)

Ms Lei is the Senior Adviser for Strategy and International Development of Hunan Broadcasting System (Hunan TV).

Her expertise area covers strategic partnerships, content investment and acquisition as well as co-investment and production. All are dedicated to maximize the branding and value of Hunan TV. She has helped Hunan TV to build up a strong worldwide collaborative network by integrating the excellence of global resources in talent, content, technology with local market and platform.

Dr. Lei has rich experience in TMT (Telecom, Media and Technology) industries. She has working as consultant/adviser for a number of leading media organizations and corporates such as WPP, Ogilvy Jefferies, A.T. Kearny etc. She was invited as the only Chinese Jury for the Global Format Competition in Cannes MIPTV 2016. She is also the Founding Partner and President of Clouds Intelligence Limited.

 Dr. Lei received her Master from University of Warwick and PhD from University of Cambridge.

About Hunan TV Broadcasting System Group

Hunan TV Broadcasting System (HBS)  is one of China’s leading TV broadcaster in Entertainment, Music and Drama.

HBS currently has total staff of 12000 and owns 10 TV channels, 8 radio channels and 3 digital VOD platforms.   Among them, Hunan Satellite TV, Aniworld Satellite TV, Hunan TV World and Hunan News Radio broadcast via satellite national wide. HBS covers a wide range of business including content production and distribution, cultural entertainment, artist brokerage, TV shopping, venture capital, convention & tourism and kids education, etc.

Hunan Satellite TV, its major satellite TV Channel, which takes the brand proposition of “Happy China”, ranking the top in audience rating and ad revenue in China for over 10 consecutive years. It is also ranking the 2nd most influential broadcaster in Asia according to the “Top 500 Brands of Asia. In 2016, the total revenue of HBS amounted to 18.7 billion RMB.

In recent years, HBS constantly utilizes the advanced technology and puts the content creation as the foundation, implementing the development strategy of “integration of Mango eco-system”. Based on the advantage of Hunan satellite TV’s content resources, HBS takes the path of “one content, various screens”, accelerating the integration with the new and emerging media, and building a unified Mango TV brand and platform, creating a new system that integrates on-line video, internet TV, IPTV and Mobile TV.

Dr. Ying Lei is available for Speed Meetings and is looking to meet:

  •  Delegates,to talk about future co-productions, funding opportunities, format acquisitions and filming opportunities in China.
  • Delegates, to hear creative proposals and initial programme ideas to be jointly developed via British and Chinese expertise and to be supported by incubator and accelerator and its finished program to be pitched for Hunan TV.
  • Delegates interested in setting up a regular exchange of dialogue and creating a expertise workshop between UK and China.
  • Hunan TV commissions in unscripted and scripted programming; including entertainment, factual entertainment, music formats and special events, drama ideas and comedy.

To register your interest in meeting the major US and Chinese Commissioners email Sabrina.Scollan@TheTVFestival.com.

Speed Meetings will be determined on a case by case selection process, please check the US & China Commissioner page for updates.