As Director of Planning at Twitter UK my role is very simply to help brands to get the most out of what is easily the best product that has ever existed.
Before joining Twitter I was Head of Planning at PHD for 5 years working predominantly on Sainsbury’s, Mondelez and Warner Bros for whom I helped create the The Lego Movie Ad Break. Before PHD I spent 8 years at Mindshare working predominantly on Nike.
I sit on the APG Committee, help to run the IPA’s Excellence Diploma and am Chair of judges for the Media Business Course.
I spend too much time on train and am afflicted by an allegiance to Wolverhampton Wanderers. You can follow me on Twitter @drwilding although there are so many better people to follow than me…