David Lynn was promoted to President for Viacom International Media Networks (VIMN) in the UK, Northern and Eastern Europe in 2014, having been EVP, Managing Director since March 2007. He is responsible for the largest and most profitable of Viacom’s pan-regional management centres outside the U.S., covering more than 30 territories across Europe including the UK.
David played a leading role in Viacom’s acquisition of Channel 5 Broadcasting in 2014. Channel 5 has performed strongly following Viacom’s takeover and an extensive brand refresh, enjoying 10% growth across its portfolio for 16-34 viewers year-to-date in 2016 against the same period in 2015.
In May 2015, David led the negotiation of an extended 5-year affiliate and advertising sales partnership with Sky, which secured carriage of Viacom’s channels in 10 million Sky TV households until 2020 and gave Sky’s sales house, Sky Media, sole responsibility for selling all advertising inventory across Channel 5 and its associated channels as well as Viacom’s pay TV networks and branded digital properties.
Viacom has become the most successful international supplier of pay channels in the UK under David’s leadership. Thanks to improved distribution and significant investment in original UK commissions, MTV has more than doubled its average 16-34 audience since 2010 and Comedy Central has established itself amongst the UK’s top rated general entertainment channels. Nickelodeon is currently the UK’s #1 kids’ TV network. Viacom has also extended its UK channel portfolio through the launch of Spike.
David is also responsible for VIMN’s international distribution strategy outside the U.S., developing existing partnerships with pay TV networks and new digital distribution opportunities for Viacom’s branded networks including MTV, Nickelodeon, Comedy Central, BET, Paramount Channel and Spike.
Previously, David was SVP, Managing Director, Nickelodeon UK, where he strengthened its position in one of the UK’s most competitive viewing demographics, launching Nick Jr and kick-starting its digital strategy.