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Adam MacDonald

director
Sky 1, Sky Living

It’s been a record-breaking year for Sky 1. Under Adam’s stewardship, the channel has built on its reputation for fresh entertainment, and has continued to invest across its key areas: drama, comedy entertainment, the weekday 8pm slot, and Sunday teatimes. It has consistent British drama for the first time in its history, in terms of both scheduling and the series’ sensibility. Original drama launches have experienced exponential success this year – in January, Stan Lee’s Lucky Man became the channel’s highest-rating original drama ever, with 1.74 million people watching the premiere. Also renowned for its inventive and much-imitated funny factual and comedy entertainment commissions, Series 10 of A League of their Own launched earlier this year to an audience of 1.05 million – the biggest since the show began back in 2010. It has connected with younger viewers, too, with new superhero series, such as the smash-hit DC’s Legends of Tomorrow joining a host of long-running acquisitions. Sky 1 has created hugely talked-about TV moments. Teaching a dog to fly a plane in Dogs Might Fly took off in the channel’s Sunday teatime slot, reinforcing that Sky 1 is a channel leading the way in innovation. Success also continues for Sky Living, with hit US shows returning recently including Madam Secretary, Bones and Criminal Minds. As well as the launch of new crime drama Blindspot which delivered a consolidated audience of 1.1 million – the biggest launch for a brand new US drama series in Sky Living’s history.

Previously, Adam was VP of Programming, A+E Networks UK – a joint venture of A+E Networks and BskyB – responsible for programming strategy and production for HISTORY, Crime & Investigation Network, BIO and Military HISTORY channels in the UK, Africa, Middle East, and other key European territories. During his time there, ratings at HISTORY increased by 75% and across the A+E portfolio of channels by 25% over two years. Prior to that, MacDonald was Creative Director, IWC Media, executive producing Iron Chef UK for Channel 4 and Wreck or Ready for BBC One. MacDonald has held senior posts across the broadcasters including Controller of Daytime and Digital Factual at ITV where he oversaw This Morning and Loose Women.  He also commissioned Deal or No Deal, Come Dine With Me and Coach Trip as Head of Daytime at Channel 4, where he saw share increase by over 30%.  Prior to this, MacDonald was Head of Scheduling at the BBC where he began his career.