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From Daytime Show to Global Brand: The Secrets of The Ellen DeGeneres Show

With over 20 million subscribers on YouTube, 59 Daytime Emmy Awards and the record for the most awarded talk show in the Outstanding Talk show category, The Ellen DeGeneres Show is must-view entertainment in the US and beyond.

The show has created a relevant global brand by colliding traditional media with digital platforms. Ellen reaches 23% of adults 18+ in the U.S. monthly.

Join the creators of the show, David McGuire and Daniel Leary, to hear how they’ve turned daytime TV into must watch, always on content.