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Moving Stories Forward Through Successful Brand Partnerships

Brand integration has been supporting the creative community for years and as the globalization of content continues to rise through OTT platforms, more and more producers are experimenting with storytelling with big brands in unprecedented ways.

But although the promise of large investment is alluring, can producers really take full advantage of branded integration without a massive workload it may entail or a creative compromise? BEN’s Caressa Douglas, Microsoft’s Jordan Passon, ITV America’s Ed Simpson, NBCUniversal International Studios’ Dominic Burns and Alex Connock answer all your questions about what it’s really like to work with brands. Such as, how involved brands should be in shaping the storytelling process, to what extent can branded integrations offset production costs, and will it actually lead into more content opportunities?