Festival Programme



Fleabag: How To Create An International Hit Comedy with Phoebe Waller-Bridge & Vicky Jones

It started out as a one woman play at the Edinburgh Fringe Festival – but ended up with giant billboards on Hollywood Boulevard, guest appearances on The Tonight Show with Jimmy Fallon and TV acquisition sales all over the world.

Last year, the 6 x 30’ comedy series Fleabag became an international phenomenon. But how did its creators Phoebe Waller-Bridge and Vicky Jones and producer Lydia Hampson set about creating a smash hit? Did they think globally while writing and shooting? How was it sold to the US? What was it like working with co-production partners Amazon?

We’ll explore the creation of Fleabag from the first script commission as a BBC3 Comedy Feed to the multi-million dollar US marketing campaign that helped it become one of the most talked-about comedies in years.