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BT Sports Presents: How to Win on Digital with Rio Ferdinand

The way we are consuming content is changing, with broadcasters needing to evolve to engage with their audiences.

Mike Norrish, Head of Digital at BT Sport will discuss how BT are embracing this change and using social media and technology to offer new viewing experiences and reach new audiences.  Rio Ferdinand, with 20m social followers, joins the panel to discuss the importance of social media within his role at BT Sport and for his own enterprises. Completing the panel is David Vujanic, from YouTube giants Copa 90, and Alexandra Willis, Wimbledon’s multi award-winning digital chief who are all changing the game online.