Nothing Will Be Televised: Have Young People Switched Off?
Actor and comedian Mawaan Rizwan looks at the success of Love Island and Blue Planet with 16-34s and asks what more TV can do to engage younger viewers – not least when young people are switching off their TVs in droves. BBC TV only reached 66% of 16-34 year olds last year, and the average viewer age of Channel 4 is 55, E4 is 42. So is the industry out of touch? If so what can it do to get young people watching again?