Festival Programme



Can you Commission by Numbers?

Is content creation an art or a science? Does the word algorithm fill you with horror?

Fear not. Our expert panel will guide you through the myriad ways of using audience data in intuitive ways, whether it’s to feed into the development team, the live daytime ITV schedule or to enhance the link between Twitter activity and TV content. We’ll also be asking: are we in a media bubble that makes us out of touch with our audience? How can data help us get closer to them?