Diamond: The First Cut presents the initial output of a system being built to provide long-term diversity monitoring for the TV production industry. Diamond is a world first: no other broadcasting industry has developed a cross-industry approach in which competing broadcasters collect and publish diversity data together. Diamond aims – over time – to provide accurate, industry-wide data which will for the first time answer two questions: ‘Does the workforce on UK productions, both on and off-screen, reflect the diversity of the UK?’ And: ‘Are audiences of all kinds seeing themselves reflected on screen?’
Diamond collects actual diversity data across six protected characteristic groups from individuals who have a role in making television, both on and off-screen. People are asked to complete a simple online form to provide their diversity characteristics. Diamond also records perceived diversity data – the protected characteristics of on-screen contributors as viewers might perceive them to be – which is collected by a member of the production team watching the finished programme.
During the period 15 August 2016 – 30 July 2017, Diamond recorded 80,804 contributions from 5904 individual contributors (one contributor may make multiple contributions by for example appearing in, or working on, a number of different programmes or across different episodes of the same series). The response rate of those individuals asked to submit data was 24%.
Deborah Williams, CEO of Creative Diversity Network said: “Diamond has been, and still is a hugely complex project to deliver. But we now have an operational and systematic approach to collecting meaningful data across the UK industry. Diamond was built to provide long term monitoring, and with less than a year’s worth of data, it would be premature to draw conclusions from it or set definitive benchmarks. However, Diamond represents a committed decision by leading UK broadcasters to deliver change. Now we need every individual within the industry to support the project by entering their data when asked and we will have a real opportunity to take Diamond to the next level and bring about the ambitious change we all want.”
To view a copy of Diamond: The First Cut report, then click here.
The diamond broadcasters are: The BBC, ITV, Channel 4, SKY and Channel 5/Viacom